While not as deeply ingrained as concepts like
面子 (miànzi), the usage of 面貌 (miànmào) often reflects a collective or societal perspective. In China, you'll frequently hear phrases like
城市新面貌 (chéngshì xīn miànmào)—“the new face/look of the city”—or
时代新面貌 (shídài xīn miànmào)—“the new face/look of the era.” This usage is common in news, government reports, and public discourse, highlighting a cultural focus on large-scale progress, transformation, and collective achievement.