While nobody uses Lishu for daily handwriting, it is highly visible and respected in artistic and formal contexts.
Artistic Calligraphy: It is one of the five major scripts studied by every serious student of Chinese calligraphy (书法, shūfǎ).
Formal Titles and Signage: Its classic and dignified feel makes it a popular choice for newspaper mastheads, book covers, movie titles, and the signs on temples, museums, and government buildings. It instantly adds a layer of historical weight and elegance.
Branding and Logos: Companies use Lishu-inspired fonts to project a sense of tradition, stability, and cultural richness.
Personal Seals (Chops): While Seal Script is more common for name seals, Lishu is sometimes used for a less archaic but still classic and authoritative look.
Its connotation is overwhelmingly positive and formal, associated with history, high culture, and gravitas. You would never see a fast-food menu written in Lishu.