Reputation and “Face”: In Chinese culture, what is “heard” about a person—their reputation—is incredibly important. The concept of 闻 is directly linked to social standing and
面子 (miànzi) - social face. A good reputation brings honor, while a bad one, often called a
丑闻 (chǒuwén - ugly news/scandal), can bring immense shame to an individual and their family. Therefore, the act of “hearing” is not just passive; it's a social force that shapes relationships and status.