Western Contrast (Assertiveness vs. Excessiveness): In many Western cultures, particularly American culture, pushing boundaries can sometimes be framed positively as being “assertive,” “ambitious,” or “a go-getter.” A tough negotiation tactic might be admired as sharp business acumen. However, in a Chinese context, the same behavior could easily be perceived as “过分.” This is because maintaining a good long-term relationship and giving “face” (
面子, miànzi) is often prioritized over winning a single transaction at all costs. Calling something “过分” is a way of re-establishing a social boundary that you feel has been crossed.