Putting them together, 贺岁片 (hè suì piàn) literally means a “Congratulate the Year Film”—a movie made to celebrate the arrival of the new year.
The 贺岁片 (hè suì piàn) is a relatively modern phenomenon that has become deeply embedded in the Lunar New Year tradition. The Spring Festival is the most important holiday in Chinese culture, centered around family reunion (团圆, tuányuán). In the past, activities were limited to visiting relatives and setting off firecrackers. As China's economy developed, going to the cinema became a new, modern way for families to spend quality time together. The concept was popularized in the late 1990s by director Feng Xiaogang, whose comedies became synonymous with the holiday season. Today, the New Year's release window, known as the 贺岁档 (hè suì dàng), is the most lucrative and competitive period for the Chinese box office.
In modern China, 贺岁片 is a common topic of conversation from December through the end of the Spring Festival holiday.
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