Together, the characters literally mean “to wear brocade and return to the hometown.” The meaning is completely transparent and creates a powerful visual of a successful and glorious homecoming.
In Chinese culture, success is rarely a purely individualistic pursuit. It is deeply connected to one's family and ancestral roots. The act of `衣锦还乡` is the final and perhaps most important step in the journey to success. It's not enough to become rich or famous in a faraway city; true validation comes from being recognized and celebrated by the people back home. This act fulfills the cultural imperative of 光宗耀祖 (guāng zōng yào zǔ)—to bring honor to one's ancestors and family.
The concept of `衣锦还乡` is alive and well in modern China, though its expression has evolved.