虚荣 (xūróng) is inextricably linked to the core Chinese cultural concept of
面子 (miànzi), or “face.” “Face” is a person's reputation, social standing, and dignity in the eyes of others. Actions driven by
虚荣 are often attempts to gain or preserve
面子. For example, buying a car one can't afford to impress neighbors is a classic case of
虚荣 aimed at boosting one's
面子.