The characters combine literally and poetically to mean “a man as beautiful as a flower.” The term vividly captures the specific aesthetic it describes: not just handsome, but beautiful in a way that is often reserved for describing flowers or women.
The concept of the 花美男 is a fascinating window into modern East Asian beauty standards and the evolution of masculinity. While its roots can be traced to the Japanese bishōnen (美少年, “beautiful youth”) archetype in manga and anime, the term was popularized across Asia by the 韩流 (Hán liú), or the “Korean Wave.” K-dramas and K-pop groups presented a new ideal of male attractiveness that was a stark departure from traditional, stoic masculinity.
花美男 is a very common term in informal, modern Chinese, especially among younger generations.