A Foreign Delicacy: Unlike in many Western cultures where cheese is a dietary staple, it is a relatively recent and foreign import to the mainstream Chinese diet. Traditional Han Chinese cuisine features very few dairy products. Therefore, 芝士 (zhīshì) carries a distinctly modern and international connotation.
Westernization and Status: The rise in popularity of cheese in China is directly linked to the country's opening up and the spread of Western culture and food chains like Pizza Hut and McDonald's. For many, eating cheese-laden foods like pizza or cheesecake is seen as modern, trendy, and a sign of a globalized, middle-class lifestyle.
Comparison to “Chinese Cheese”: It's crucial to distinguish 芝士 (zhīshì) from traditional products sometimes called “Chinese cheese.” For example, fermented bean curd (腐乳, fǔrǔ) has a strong, savory flavor and creamy texture, but it is made from soy, not milk. Similarly, some ethnic minority groups in China, like Mongolians and Tibetans, have a long tradition of making dairy products (奶酪, nǎilào), but this is distinct from the Western cheese culture that 芝士 represents in modern urban China.