Together, 粉 (fěn - powder) and 底 (dǐ - base) form a highly logical and descriptive term: “powder base.” This highlights its role as the essential first layer in a makeup routine.
In both traditional and modern Chinese beauty standards, having clear, bright, and even-toned skin is highly valued. A flawless complexion is often seen as the most important element of a beautiful appearance. Consequently, the concept of 底妆 (dǐzhuāng - base makeup), with 粉底 (fěndǐ) as its core component, holds significant importance. This contrasts with some Western beauty trends that may celebrate freckles, embrace a “sun-kissed” tanned look, or focus more heavily on dramatic contouring. In China, the primary goal of 粉底 is often to achieve a “porcelain doll” or “milky skin” look—bright, smooth, and seemingly transparent. The rise of C-beauty (Chinese beauty brands) and the massive influence of beauty bloggers on platforms like 小红书 (xiǎohóngshū) and 抖音 (dǒuyīn) have made the quest for the perfect 粉底 a national obsession. Discussions revolve endlessly around longevity, oil control, and finding the perfect shade (色号 sèhào) that brightens the complexion without looking unnatural.
粉底 is a term you'll encounter constantly in daily life, especially in these contexts: