Historically, physical photo albums held a special place in Chinese households. They were carefully curated collections of major life events: formal studio portraits, wedding photos, baby pictures, and graduation ceremonies. These albums were treasures, brought out to show guests and serving as a tangible record of family history and continuity, reflecting the cultural importance of family and lineage. In the digital age, the concept of the 相册 has exploded. The cultural significance has shifted from a formal, static family record to a dynamic, real-time social tool. The 微信相册 (Wēixìn xiàngcè), or WeChat Moments album, is a primary way people share their daily lives, travels, and meals with their social circle. This digital album is less about formal history and more about maintaining social connections (关系, guānxi) and sharing personal status. This contrasts with the Western concept of a “photo dump” on social media; posts to a WeChat 相册 are often more curated, as they are a reflection of one's public persona.
The term 相册 is overwhelmingly used in a digital context today. It's a neutral term suitable for any situation, from casual conversation to technical manuals.