比 (bǐ): This character most commonly means “to compare” or can indicate a ratio. It is a very common character in daily language.
亚 (yà): This character means “Asia” or “second/inferior.” It is frequently used in names and geographical terms.
迪 (dí): This character means “to enlighten” or “to guide.” It is often used purely for its sound when transliterating foreign names, such as in 迪士尼 (Díshìní) for “Disney.”
The combination of 比, 亚, and 迪 does not create a coherent literal meaning in Chinese. The founder, Wang Chuanfu, reportedly chose these characters because they were uncommon in company names at the time, making registration easier, and because the pinyin “Biyadi” sounded somewhat international. The association with “Build Your Dreams” was a later marketing decision aimed at the global market.