Table of Contents

biāozhì: 标志 - Sign, Symbol, Mark, Logo

Quick Summary

Core Meaning

Character Breakdown

Cultural Context and Significance

While signs and symbols are universal, 标志 (biāozhì) has a very pragmatic and prominent role in China's rapidly developing society. The government relies heavily on standardized 标志 for public information, from intricate subway system maps to ubiquitous public service announcements. In a business context, a company's 标志 is deeply connected to its reputation and identity. The design often incorporates culturally significant elements, such as auspicious colors (like red for fortune and joy) or animals from the Chinese zodiac. Compared to the English word “symbol,” 标志 (biāozhì) feels more grounded and functional. While you can call the American flag a “symbol” of freedom, you would more likely call it a 象征 (xiàngzhēng) in Chinese for that abstract idea. You would, however, call the golden arches the 标志 of McDonald's. 标志 is about clear identification and information, much like a logo or a landmark. The Great Wall (长城 - Chángchéng) is a perfect example: it's a 标志 (biāozhì) of China, serving as an undeniable identifier on the world stage.

Practical Usage in Modern China

You will encounter 标志 (biāozhì) constantly in daily life, both as a noun and a verb. As a Noun (most common):

As a Verb (more formal):

Example Sentences

Nuances and Common Mistakes

A common point of confusion for learners is the difference between 标志 (biāozhì), 符号 (fúhào), and 记号 (jìhào).