The `柜台` is more than just a piece of furniture in Chinese culture; it represents a clear, formal boundary between the service provider and the customer. Historically, counters in Chinese shops or banks were often high and imposing, creating a sense of authority and separation. This physical barrier reinforces the transactional nature of the interaction. In contrast to modern Western retail concepts like Apple's “Genius Bar,” which aim to remove physical barriers to create a more casual, collaborative atmosphere, the traditional `柜台` maintains a more distinct separation. While this is changing with the advent of mobile payments and more open-plan stores, the concept of the `柜台` as the designated place for formal service and payment remains deeply ingrained in daily life. It is the expected and respected place to conduct business.
`柜台` is a versatile and neutral term used in countless everyday situations.
The term is almost always neutral in connotation. It's a functional word describing a physical object and its purpose.