In China, the concept of `时尚` has undergone a dramatic transformation. After decades of standardized, utilitarian clothing during the Mao era, the economic opening-up unleashed a hunger for personal expression, and `时尚` became a powerful symbol of individuality, modernity, and economic success. Unlike the Western concept of “fashion” which has a longer, more continuous history, China's modern fashion scene is a dynamic blend of global and local influences. Initially, `时尚` was heavily associated with Western luxury brands from Paris, Milan, and New York. However, in recent years, a powerful counter-movement called 国潮 (guócháo), or “national trend,” has emerged. This movement sees designers and consumers embracing styles that incorporate traditional Chinese elements (like silk, embroidery, Han-dynasty style collars) into modern streetwear and high fashion. Therefore, being `时尚` in China today is not just about following global trends. It can also mean participating in this cultural conversation, skillfully blending international aesthetics with a rediscovered pride in local heritage. This term is less about a single look and more about an attitude of being globally aware and culturally rooted.
`时尚` is a very common and positive word used in a variety of modern contexts.