Daily Conversation: It's a go-to topic for small talk, serious discussions, and venting among friends, family, and colleagues. People constantly discuss the 房价 in their city, compare it to other cities, and complain about how unaffordable it has become.
News and Media: Economic news is dominated by reports on 房价 trends, government policies (调控, tiáokòng) to cool the market, and analyses of the real estate “bubble” (泡沫, pàomò).
Social Media: On platforms like Weibo and Douyin, 房价 is a perennial hot topic, spawning countless memes, jokes, and bitter commentary that reflect the shared anxiety of a generation.
Connotation: While the term itself is neutral, its usage is almost always negative or stressed. When people talk about 房价, they are typically complaining about how high it is, how it's rising, or the immense pressure it creates.