The term 总公司 is not just a direct translation of “headquarters”; it reflects the often hierarchical nature of Chinese business structures. The 总公司 is seen as the ultimate source of authority and direction. Directives from the 总公司 are expected to be followed closely by its branches (分公司). In a Western context, a regional or branch office might enjoy a significant degree of autonomy, adapting strategies to local markets. While this also happens in China, the cultural expectation often leans towards a more centralized, top-down command structure. The relationship between a 总公司 and its branches can feel more like a general and its lieutenants than a partnership between equals. This emphasis on a clear chain of command and respect for central authority is a key feature of many large Chinese enterprises.
总公司 is a standard, formal term used ubiquitously in the business world.