When combined, 定妆 (dìngzhuāng) literally means “to fix the makeup.” The meaning is very direct and easy to remember.
While setting makeup is a universal concept, 定妆 (dìngzhuāng) holds a particularly important place in modern Chinese beauty culture, often referred to as “C-beauty” (中国妆 - Zhōngguó zhuāng). There's a strong cultural emphasis on achieving a flawless, perfect, and incredibly long-lasting base. This is partly due to environmental factors; the hot and humid summers in many parts of China make makeup prone to melting or becoming oily. Therefore, the 定妆 step is not just a preference but a necessity for many. Beauty influencers on platforms like 小红书 (Little Red Book) and Bilibili often dedicate entire videos to mastering the art of 定妆 to achieve a “porcelain doll” or “perfectly matte” finish that lasts for 12 hours or more. Compared to Western trends which have cycled through dewy, glossy, and “glass skin” looks, the mainstream C-beauty aesthetic has consistently valued a well-set, non-greasy, and durable makeup application. So, while an American might see setting makeup as an optional step depending on the day, for many Chinese makeup users, skipping 定妆 is unthinkable for a full face of makeup.
定妆 (dìngzhuāng) is used constantly in contexts related to beauty and cosmetics.
You will hear and see this term most frequently in: