The term 国货 (guóhuò) is deeply rooted in 20th-century Chinese history. It gained prominence during the “National Products Movement” (国货运动), which called on citizens to boycott foreign goods and buy Chinese-made products as a form of resistance against foreign imperialism and economic dominance. This historical context gives the term a layer of patriotic significance that goes beyond simple consumer choice. A helpful comparison is the “Buy American” or “Made in the USA” campaigns in the United States. While both concepts promote domestic products to support the local economy and jobs, the Chinese concept of 国货 has a stronger historical connection to national sovereignty and cultural self-assertion. In the late 20th and early 21st centuries, 国货 sometimes carried a negative connotation, implying lower quality compared to brands from Japan, Europe, or the US. However, this has dramatically reversed. Today, the “new 国货” is associated with the 国潮 (guócháo), or “China Chic” trend. This movement, led by younger generations, celebrates domestic brands (like Li-Ning, Huawei, and Perfect Diary) for their high quality, technological innovation, and clever integration of traditional Chinese aesthetics into modern design. Supporting 国货 is now a fashionable expression of cultural confidence.