`人间烟火` and its related form `人间烟火气 (rénjiān yānhuǒ qì - the “vibe/air” of earthly life)` are extremely popular in modern China, especially on social media.
Describing Places: A bustling, authentic restaurant, a lively old neighborhood, or a vibrant food market is said to have a strong sense of `人间烟火气`. This is a high compliment, implying the place feels real, warm, and alive.
Describing Lifestyles: A person who enjoys cooking, gardening, visiting local shops, and cherishing simple pleasures is said to love the `人间烟火` of life.
Social Media Aesthetic: It's a popular visual trend. Photos and videos of home-cooked meals, steaming pots, sunlit kitchens, and busy street scenes are often tagged with `#人间烟火` to convey a feeling of authentic, relatable beauty.
As a Contrast: The term is often used to describe what a sterile, overly corporate, or isolated life lacks. The antonym, `不食人间烟火 (bù shí rénjiān yānhuǒ)`, literally “not eating the smoke and fire of the human world,” describes someone who is ethereal and detached, but can also be a critique of a person who is snobbish or out of touch with reality.