Putting them together, 人口 (rénkǒu) literally “people's mouths,” has become the standard word for “population.” 普查 (pǔchá) means a “universal investigation.” Therefore, 人口普查 (rénkǒu pǔchá) logically translates to a “universal investigation of the population” — a perfect description of a census.
The 人口普查 in China is an event of immense national importance and logistical complexity. Held once a decade, it is a powerful demonstration of the state's organizational capacity.
The term 人口普查 is almost exclusively used in formal or official contexts. You will encounter it frequently in:
You would rarely, if ever, use this term in casual, everyday conversation unless you are specifically discussing the national census or perhaps work as a census taker (普查员 - pǔcháyuán). The term carries a neutral, official, and serious connotation.